Projects & Initiatives
Go-to-market strategies, technical builds, and personal experiments. Each one a problem solved and lessons learned.
Strava Profile Viewer
Public cycling stats dashboard
A public tool that lets anyone look up and visualize Strava athlete statistics. Features comprehensive dashboards showing year-to-date performance, all-time totals, and recent activity metrics. Built with real-time Strava API integration and includes activity logging for analytics.
- Real-time Strava API integration with OAuth
- Beautiful, responsive data visualizations
- Support for athlete IDs and profile URLs
- Comprehensive stats: YTD, all-time, and recent
- Activity logging and search analytics
React · Next.js · API Integration · Data Visualization
Revvy
AI-powered RevOps platform
An AI-powered RevOps startup focused on helping GTM teams align faster, execute smarter, and grow more predictably. Revvy brings together revenue operations, data, and GTM strategy with the power of AI—built to remove friction and let teams focus on execution that matters.
- AI-driven revenue operations insights
- Automated GTM alignment and reporting
- Predictive growth modeling
- Friction removal across revenue teams
AI · RevOps · SaaS · GTM Strategy · Startup
Inkling
AI personal shopping assistant
We built an AI shopper that helps you find and buy the best product for you. Your shopper understood your preferences, budget, and use cases to recommend products you could buy with a single click.
- Personalized product recommendations
- One-click purchasing integration
- Budget-aware shopping suggestions
- Use case analysis for better matching
AI · E-commerce · Machine Learning · Consumer Tech
Farm Craft Organics
Sustainable hobby farm & local food business
My ultimate passion project. Farm Craft Organics was a hobby farm owned and operated by my wife and I. We grew organic produce, raised pigs, ducks, and geese, supplying products to 7 restaurants, 2 grocery stores, 40 CSA members, and collaborations with other local food entrepreneurs.
- Supplied 7 restaurants and 2 grocery stores
- Managed 40 CSA member subscriptions
- Raised heritage breed pigs, ducks, and geese
- Grew unique varieties focused on flavor over yield
50
Created sustainable local food system serving + customers
Agriculture · Sustainability · Business · Organic · Local Food
Woodworking & Home Builds
Custom furniture and home improvements
From rebuilding our home pantry to designing and building an 18' media wall, custom white oak desk and bookshelf, and a bathroom vanity, woodworking has been my way of combining precision with creativity.
- 18-foot custom media wall design and build
- White oak desk and bookshelf system
- Complete pantry reconstruction
- Custom bathroom vanity
Woodworking · Design · Craftsmanship · White Oak
Sourdough Calculator
Precision baking tool
A tool born out of countless bakes and experiments, the sourdough calculator makes hydration, starter ratios, and proofing timelines simple for bakers of all levels.
- Real-time hydration calculations
- Starter ratio optimization
- Temperature-adjusted proofing timelines
- Mobile-responsive design
Next.js · TypeScript · React · Baking · Tools
Revenue Operations Stack Design
End-to-end GTM data architecture
Designed and implemented a unified revenue operations stack that connected marketing automation, CRM, and analytics platforms. Created single source of truth for revenue metrics and automated reporting across 50+ KPIs.
- Reduced reporting time from days to minutes
- Unified data from 7 different platforms
- Automated lead scoring and routing
- Built executive dashboard with real-time metrics
40%
improvement in lead-to-opportunity conversion
Salesforce · HubSpot · Tableau · Data Architecture
Sales Enablement Program
Scaling GTM teams from 10 to 50+
Built comprehensive sales enablement program including playbooks, training modules, and performance frameworks. Developed competency models and certification programs for different roles across the GTM organization.
- Created role-specific playbooks for SDRs, AEs, and CSMs
- Designed onboarding program reducing ramp time by 30%
- Implemented weekly coaching frameworks
- Built library of 50+ sales assets
2.5x
New rep productivity increased in first quarter
Team Building · Process Design · Training · Leadership
PLG Motion Implementation
Hybrid sales and self-serve model
Led transition from pure enterprise sales to hybrid PLG/sales-led motion. Designed self-serve onboarding, product-qualified lead scoring, and usage-based expansion playbooks.
- Launched self-serve channel generating 30% of new ARR
- Built PQL scoring model with 85% accuracy
- Created in-product onboarding reducing time-to-value by 60%
- Designed usage-based upsell triggers
5
$M in self-serve revenue within 12 months
PLG · Product Analytics · Growth · Strategy
ICP & Market Segmentation
Data-driven customer profiling
Developed ideal customer profile and market segmentation strategy using product usage data, firmographics, and win/loss analysis. Created tiered approach to customer acquisition and expansion.
- Identified 3 distinct ICPs with unique GTM motions
- Built predictive model for customer lifetime value
- Created segment-specific pricing strategies
- Designed targeted messaging frameworks
18
CAC payback improved from to 11 months
Analytics · Strategy · Segmentation · Research